DISCOVERED: Evidence That Lil Peep Was Murdered?!

Lil Peep: Like many a revolutionary, died young.

21 year old up and coming rapper Lil Peep was recently found dead of a suspected drug overdose in his tour van. While the police have yet to release their report, Little Peep’s death may not have been an accidental overdose but part of a carefully orchestrated plot by the Alt-Right.

Since the public displays of violence in Charlottesville and Portland that brought widespread condemnation; failed attempts at false-flag operations; failed attempts at disinformation campaigns; failed attempts at re-branding themselves and failed attempts at recruiting, the Alt-Right is now adjusting their tactics to targeted assassination of current (or potential) political activists!

While I haven’t read any of the police reports, autopsy reports, spoken with anyone that knows him or have made any effort to, what’s below will clearly show that Lil Peep was murdered as part of an Alt-Right conspiracy.

Lil Peep: Experimenting with Cocaine & Karl Marx

Little Peep’s drug use was widely publicized by himself and others. Less often discussed in articles and interviews was his views on his family life, his Russian background, and his burgeoning crypto-Radicalism. While the music world has long been associated with drug use such that it is viewed as natural, experimenting with Marxism and radical theory is another story.

The following three Instagram posts were captured before they were archived and show evidence of Lil Peep’s flirtation with Communist literature as well as a photo of the plug for his radical thoughts – his grandfather, who he names as a Communist and a “bad ass”.

Historically suspicion of Communist Party membership was considered just cause for being denied employment; ability to enter into the United States; ability to join a union or a professional organization who membership is required for work; being forced to answer questions about personal political beliefs in public; inability to purchase housing; firing from one’s place of employment and blacklisting artists/workers. This was especially evident in creative careers.

Why would the owners of businesses that rely on creative work do this? Because artists  visibility makes them influencers whose individualistic habits and (sometimes) anti-bourgeoisie values can conflict with conventional social mores and by limiting the realm of the politically possible by spreading fear throughout the society – this group can better project hegemony.

Local, state and Federal governments – instruments of social control by capitalists within bourgeoisie democracy – were in on the game too. They prevented Communist artists/activists from traveling; from running for elections; from working in all forms of government service; etc. in addition to funding those artists that they saw as “more aligned with American values.”

However with the 1992 collapse of the USSR and challenges in courts as to it’s legality, this has  come to be seen as anachronistic and has not enforced anytime recently.

The Alt-Right desires a return to an atmosphere of Anti-Communism, since Communists reject the prejudice against the various religious, racial and ethnic groups the Alt-Right defines themselves against.  From this lens Lil Peep’s burgeoning interest in Marx and Lenin (“Vlad in the back”) is a subversive act. With no valid pre-text for state repression, halting Lil Peep’s potential Marxist influence on American became a private matter for the Alt-Right.

Lil Peep Killed for Being A Future Russel Brand

If it seems unlikely that Lil Peep was on his way to becoming the number one Marxist threat in America, consider Russel Brand’s evolution from drug addict to revolutionary and it’s relationship to the rise of Communist-sympathizer Jeremy Corbyn in the United Kingdom.

Brand’s personal story from heavy drug user to left-wing, spiritually-oriented revolutionary is one that it’s not hard to see that Lil Peep could have followed. Hypothetically, for example, instead of promoting Xanax use he would say this his desire for it actually stemmed from the suppressed alienation that he was feeling and that the real way to deal with this feeling was not continued self-medication but worldwide communist revolution? Given the size of his followers, even a small fragment of them becoming radicalized could have a significant political impact.

Secondly, consider who some of the major supporters of the Alt-Right are: Silicon Valley Wiz Kids. The people that are most likely to have created technology that would allow themselves to combine someone’s digitized personal life and a number of world scenarios together in order to determine who potential radicals will be. This would allow them to then target people that work against their interests of white ethnostate.

Lil Peep Murdered Before Turning Radical

The symbolism of an anarchy sign on Lil Peep’s face tattoo provides further proof why the alt-right would view him as an existential threat beyond the Instagram photos that he archived (maybe because he was threatened?!). He could literally be the new face of American radicalism.

If this seems like a bit of a leap, consider that there’s a large number Anarchist perspectives. Though they may not use the term themselves Lil Peep, like Brand practiced lifestyle, or individualist anarchism.

Notice that anarcho-capitalism is not represented here, because that’s not anarchism.

Often associated with Benjamin Tucker or Max Stirner, who Marx and Engles criticized extensively in The German Ideology, individualist anarchism grants neigh little validity to dictates of the state or society. Legal prohibitions against drug use and the concomitant effects that the Drug War has had on other countries, like Colombia, are seen as particularly egregious and criminal.

Individual Anarchist social critique’s are wary of group activity, seeing near total social atomism as the ideal. Within a number of circles, this not genuinely considered to be “anarchism” as people drawn to such views can be drawn into racist politics if they come to see class as emerging from race or ethnicity as well as anarcho-capitalism if they reject class. There’s serious merit to such a position placing it outside the tent. A third option is to gain historical consciousness and move left instead of right.

Coming to recognize that it is because capitalists control the major functions of the state that the state is why the state is the way it is – rather than the state qua state it is as such – leads to a very different conclusion. By recognizing the importance of empirical, material history and class struggle for obtaining those liberties, people turn to syndicalism, collectivism, socialism and communism. This is the path that Russel Brand has gone.

Little Peep Assassinated by the Alt-Right?

DADDY by @adamdegross

A post shared by @lilpeep on

The evidence for a potential assassination goes beyond mere heresay. There are rumors of chat logs – similar to the Breitbart email leaks and the Charlottesville chat leaks – that were intercepted as part of an ongoing AntiFa right-wing monitoring campaign. In these logs it’s suspected that there are comments specifically made by Milo Yiannopolous in a manner that’s derogatory to Lil Peep.

Milo Yiannopolous’ affection for public affection of Donald Trump as Daddy is well known, and apparently, he was very upset by the fact that Lil Peep had a tattoo of the word Daddy on his chest.

It is pure conjecture that Milo Yiannopolous was the actual person within the alt-right that directed the assassination of Lil Peep, but given his connections to the pharmaceutical industries and Silicon Valley it certainly makes sense.

When will we see justice for Lil Peep’s murder?

*

Please be aware that it was the author’s intent to be read as humor/satire meant to mock the various alt-right outlets that said there was going to be civil war in America on November 4th. At least that’s what the !? in the title and eclectic intellect categorization was intended to indicate to the reader. I’ve never listened to any of Lil Peep’s music before, nor did I hear of him before he died.

Review of “The Idea Writers: Copywriting in a New Media and Marketing Era”

The Idea Writers – Copywriting in a New Media and Marketing Era by Teresa Iezzi with an afterword by Lee Clow and Jeff Goodby is an in-depth look at the state of today’s copywriting and brand creativity in today’s advertising. With insight on creative process and campaign development from the industry’s leading creatives, Iezzi provides solid advice for copywriters at all stages of their career – from those trying to break into it to those trying to become more involved with branding. A useful guide for industry professional understand brand creativity today, the book actually starts with a detailed examination of the changes in the digital realm that have completely remade the advertising industry before jumping into a number of case studies.

The rise of smart phones, social media and other internet phenomenon’s have fundamentally changed that manner in which advertising and copy-writing relates to consumers of media. Iezzi quotes New York University Interactive Telecommunications Program professor Clay Shirky in the book Here Comes Everybody, to make her point on the depth of this change: “We are living in the middle of the largest increase in expressive capability in the history of the human race.” Because of this the general rulebook that governed advertising affairs for over a hundred years is no longer applicable and for that reason, it’s a more exciting and potentially creatively rewarding time for those in the “since Bill Bernbach put art directors and copywriters together and proved that effective advertising could be witty, quotable and uplifting rather than a dreary recitation of “unique selling points.”

Though this is the case, Iezzi doesn’t dismiss the importance of the ad work created and books written by the Fathers of Modern Advertising such as Rosser Reeves – a pioneer in writing for the emerging media of television, the man responsible for the idea of the Unique Selling Proposition (USP) and the person who was the inspiration for Don Draper in Mad Men. What does Iezzi see as the thread that connecting those such as Reeves, Bill Burnbach, and David Ogilvy? Simple. Effective story-telling.

Quoting the book A Whole New Mind: Why Right Brainers Will Rule the Future by Daniel Pink, Iezzi points out how it is the ability to detect patterns and create narratives, to understand human interaction, to seek and convey meaning that are the new marketable skill sets rather than the ability to write a perfectly crafted headline according to a pseudo-scientific formula. These skill are important not only as many marketing agencies in the present are just likely to be producing an app or a web experiment as a form of commercial communication but also in the age of greater corporate scrutiny it’s important for corporations to at least appear that they are doing the right thing.

Another challenge of today’s copywriter is being able to telling a story across multiple platforms while involving the consumer in that story – something also gone into detail in Storyscaping. Here the views of Gaston Legoburu and Darren McColl matches that of Iezzi on the future of advertising. They both state that design and story are key for informing the interaction that plays out between brands and consumers. With this in mind, creatives can achieve the goal of having their customers message proactively talked about and shared by people that will at best transition into brand ambassadors and at least increase sales during the increase in brand awareness.

Building on this Iezzi adds the following:

“The copywriter (is) responsible for putting things into the world, and those things should be useful, entertaining or beautiful, or all of those things. They should make people feel better, not worse, about them- selves, the brand involved and living in the world in general.”

Advertising has to offer an entertaining reason for people to even acknowledge its existence. I’ve heard a variety of numbers but I’ve yet to see a source for the number, but I’ve heard that it’s something like 85 percent of ads go unnoticed by people. Not surprise given the large amount of messages that are being sent past them every day. As Gossage himself words it: “The fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”

In addition to the analysis of the history of marketing and how the qualities of the new digital age impacts modern marketing, Teresa Iezzi provides a lot of valuable case studies for effective campaign processes and final products as well as giving instructions for those that are establishing themselves as a brand.

The book closes with a number of considerations for career development one someone is already in the field that could be distilled into the words “influencer marketing”. If there are events where what you do will be discussed, put yourself forward as a speaker or panel member. If there’s a story written about the kind of work you do, contact the writer and send her some of your work to keep in mind for next time. Apply the same self-promotion guidelines to your personal projects and you’ll always be wanted by people in the marketing industry.

 

Urgent Report: “Humanity is not taking the urgent steps needed to safeguard our imperilled biosphere.”

In case you haven’t already taken the chance to read this well-researched and expertly cited document – World Scientists Second Warning – then I highly recommend you do so.

There are 13, 524 signatories from 180 countries. The name of the article  purposefully alludes to the famous document “World Scientists’ Warning to Humanity” that was published in 1992 via the Union of Concerned Scientists. In 1992 exactly 1500 independent scientists, including the majority of living Nobel laureates in the sciences, penned that important document. If with almost 10 times as signatures, this ought to suggest the import of the warning.

Open Letter to the Owners of Doña Lechona

Dearest owners of Doña Lechona,

I’m writing this email to you that after a long night of dancing salsa, I ordered some food from you the next day and hot damn was I impressed.

I ordered thinking that it would be similar to much of the comida typico of the many “authentic” restaurants with populate the periphery of the main dining corridors

I ordered so much food planning on making it two meals.

I ordered without a clue as to the gustatory experience I was about to have.

Lechon Tolimnese

The sabor? Far beyond that of the others in the area with similar offerings.

The portions size? Well, I stopped myself from finishing it all in one sitting by shaming myself. But I couldn’t hold back the desire to take in all the flavors so ate the rest anyway.

Simply amazing tamales I could eat all day

This is all just to say that really, should you ever plan on opening up a second locations within 50 miles of where I’m currently living – please contact me.

I will give you a highly discounted rate for my marketing services, simply for being in the area so I can have you again. You are so delicious and I love you.

Image result for dona lechona medellin

Anyone that finds themselves in Medellin should definitely give this place a visit.

40 e-Commerce Key Performance Metrics to Track

Retail is undergoing a massive shift due to mobile devices and shopping from personal computers such that an ever increasing number of retail  stores are either teetering on the brink of bankruptcy or have already gone under. Why? Consumers spend more and more time on mobile devices discovering, researching and purchasing products. Here are some numbers to consider:

From 2014-2015 online sales grew by 23%.
From 2015-2016 online sales grew by 15.6%.
From 2016-2017 online sales grew by 14%

According to Forrester Research, which tracks various metrics to predict customer engagement trends, by 2022, online shopping will account for 17% of all retail sales.

No surprises there as even at a brick and mortars stores customers will use their mobile devices to discover, compare and ever purchase competitors products.

To develop their online business presence in order to  increase sales, marketers in the e-commerce field need to ensure they are tracking web conversions and measuring the right KPIs. Here are 44 essential metrics every business engaging in e-commerce should be measuring.

Business Sustainability Metrics

 

Sales Revenue

 

Customer acquisition cost (CAC)

 

Amount of revenue gained from inbound marketing.

 

Cost to acquire a customer.

 

Average order value

 

Average revenue per business transaction.

 

Customer lifetime value (LTV)

 

Predicted sales amount over the entire future relationship with your business.

 

Percentage of returning customers

 

Percentage of people who come back and buy more after making the initial purchase.

 

Sales conversion rate

 

Percentage of visitors who convert into customers.

 

Revenue generated from marketing campaigns (marketing ROI)

 

Calculate how much revenue is generated for all marketing activity

 

Website Engagement Metrics

 

Site availability

 

Determine if you can access a website by going to its URL and view the site’s content as expected

 

YoY traffic changes

 

Compare the number of visitors for one period to the same period the previous year

 

Time on site

 

Measure how much time visitors spend on your website

 

Number of pages visited

 

Measure how many pages a visitor views per session

 

Sales conversion rate

 

Calculate the percentage of website visitors who become your customers

 

Average order value

 

Calculate how much revenue each order brings to your business

 

Orders by session

 

Measure how many orders each session (visit) brings to your business

 

Shopping cart abandonment rate

 

Calculate the ratio of the number of abandoned shopping carts to the number of initiated transactions

 

Customer/User Experience Metrics

 

Pageviews per user

 

Measurement of how easy/engaging is the website.

 

Page abandonment

 

Measurement of how many visitors leave a page before completing the desired action.

 

New users/repeat users by pages

 

Measure how many new visitors your website pages get versus the number of repeat visitors.

 

Bounce rate

 

Calculate the percentage of visitors to a particular website who navigate away from the site after viewing just one page.

 

Loyalty Metrics

 

Customer lifetime value (CLV)

 

Predict how much profit a customer will bring over the entire relationship with your business

 Repeat purchase rate  Percentage of current customers that come back to shop again
 

 

Paid Search Advertising Metrics

 

 

Spend

 

Amount of money spent on advertising for a given date range.

 

Clicks

 

Measurement of times users click on your ad.

 

Impressions

 

Quantity of users saw your ad.

 

Click-through rate (CTR)

 

Number of clicks divided by the number of impressions.

 

Cost per click (CPC)

 

Average cost for a single click (calculated by dividing the total cost of your clicks by the total number of clicks).

Conversions Measure how many times a click turned into a business result – be it sign-up, a sale, orother action taken by the user).
 

Conversion rate

 

Number of conversions divided by the number of clicks.

 

Cost per conversion

 

Measurement of the price for this form of marketing per conversion.

 

Social Media Advertising Metrics

 

Network referrals

 

Measurement depicting the contribution of discrete social networks to traffic.

 

Social media conversions

 

Measure conversion by social networks to understand which ones bring the most valuable shoppers.

 

Clicks

 

Quantity of users clicking on your ad and being referred to your landing page or sales funnel.

 

Frequency

 

Means for determining posting schedule to prevent annoying your audience.

 

Relevance score

 

Calculation of how successfully your current ads are performing.

 

Email Metrics

 

Open rate

 

Calculation of the percentage of email recipients who open a given email.

 

Click-through rate

 

Calculation of the percentage of email recipients who clicked on links in a given email.

 

Conversion rate

 

Calculation of how many people that clicked-through completed a business transaction.

 

Bounce rate

 

Calculation of the percentage of emails were attempt at delivery failed.

 

List growth rate

 

Calculation of the rate your email list is growing.

 

Email forwarding rate

 

Calculation of the percentage of people who forwarded email.

Ready to see the above key performance indicators for your e-commerce business grow and start doing more business transactions? Ariel Sheen will help develop your Facebook and Google ad and content marketing campaigns to help brands engaging in e-commerce increase their ad and search ranking performances. Scale your business faster with his marketing services by contacting me now.