There Will Be No Quality Democracy As Long As There Is No Ethics in Politics

René Ramírez, National Secretary of Higher Education, Science, Technology and Innovation, interviewed by Orlando Perez

Translated from El Telefrago by Ariel Sheen

For the academic, 2016 “can be read as the year of the end of the long 20th century in historical terms”. He adds that Brexit, the victory of Donald Trump in the United States and the death of Fidel Castro symbolically mark a turning point in the correlation of forces worldwide, both political and economic. Álvaro García Linera points out that it is the end of globalization.

What is your new book called?

The Great Transition: In Search of New Common Senses‘.

Why the great transition?

In reference to the book by Karl Polanyi, The Great Transformation. I locate what happened in Ecuador in this decade in the framework of the political dispute, of the neoliberal background that marked two decades lost for the country and Latin America. There is a historical absurdity of wanting to point out that 10 years is enough to make a structural transformation, as some politicians like María Paula Romo and Guillermo Lasso have mentioned. That is to have no idea of ​​history, neither Ecuadorian nor global. That is impossible, even more so when institutions created to generate an oligarchic society had to be dismantled and, after destroying it, to rebuild another that seeks the common good of the great majorities. If someone is being dragged by the current in the direction of a waterfall, the first thing to do is to steer the boat to take another direction. These ten years have allowed us to re-direct the ship, sailing against the current of world power relations and generate enough social energy to go towards peaceful waters and be able to anchor in a good port. Part of the great transition involves having redirected the ship, while improving the welfare of its passengers.

Does this mean that there is not a decade won?

Of course there is a decade won. And we have another decade ahead of us to win, but it is first a decade to contest. However, we must make a historical reading of the decade gained. Beyond the social results, which are clearly positive. Ppoverty has been reduced, consumption levels have improved, income levels, universal access to education and health, among others. There is a decade gained in political terms justly because the possibility of continuing to dispute a transformation of social structures to build a new social order: the construction of a sustainable human democracy is alive; that is, the society of good living.

What are the historical conditions identified in this transition that make the great transformation viable?

That there has been a dismissal / constituent moment, where the citizenry manifests the need to sign a new social covenant pact that generates a new social order; that the new social pact allows a structural transformation and that the political decisions that accompany the new pact have been structuring actions that allow us to configure the conditions of possibility of being able to dispute the great transformation.

The dismissal / constituent moment is clear, but does the new social pact make a new social order possible?

I have absolutely no doubt it does. The horizon of meaning is embodied in the new constitutional text. There are multiple paths for transformation. For example, we must pass:

1) from anthropocentrism to biocentrism;
2) from colonialism and patriarchalism to the pluridiverse society (plurinational and intercultural);
3) from exclusively representative democracy (which is consubstantial to capitalism) to sustainable human democracy, based on social participation and deliberation;
4) from market capitalism (social de-commodification) to the social and solidarity economy and, 5) from the mercantilist corporate state to the popular sovereign state guaranteeing rights.

Europe raised the construction of the Welfare State and that has been the last proposal for the construction of a new social order (after the failure of the offers of society made by the Soviet bloc). Now it seems that the right begins to dismantle it. In this framework, the road was based, among other aspects, on recognizing the equality of citizens with respect to social rights based on representative democracy. Undoubtedly, the constitutional proposals of South America are moving in that direction and the progressive governments have made rapid progress in reducing poverty, inequality and democratization of rights. But in the world that we live that is insufficient. The “new modernity”, if the term fits, goes through the construction of plurinational societies. This is what the Constitutions of Ecuador and Bolivia, which without a doubt are in the vanguard in these terms. While this was raised in the South, in Europe last week in two days, 340 migrants died trying to reach their land. In fact, in 2016 the record number of 4,300 deaths in the Mediterranean was reached with three times fewer arrivals of migrants by sea than in 2015.

Europe is now synonymous with obscurantism and barbarism. Equality has to live with diversity and recognize the diversity of identities that exist in the world. In this framework, the vanguard is to recognize universal citizenship and the recognition that unitary Plurinational States can be built respecting the pluriculturality of identities and nations that coexist in each territory. In Polanyi’s diagnosis of the rise of fascism in the mid-twentieth century, he shows how xenophobic nationalism was a reaction against the enormous inequality caused by the free market. It was a social defense mechanism. In our days, in it’s own unique way, it seems that history repeats itself.

In the economic sphere, what are the transitions that make the transformation viable?

Globally, you might think that 2016 can be read as the year of the end of the long 20th century in historical terms. The Brexit, the victory of Trump and the death of Fidel symbolically mark a watershed in the correlation of forces worldwide, both political and economic. Only the rejection of Trans-Atlantic and Trans-Pacific treaties and the exit of the EU from Great Britain configure another scenario in the world panorama. García Linera points out that it is the end of globalization. Personally I think it is the beginning of another globalization. Ecuador must think about that framework.

In these 10 years has been able to walk disputing the sense of the barbarism of what is capitalism but obviously within capitalism. The autistic left believes that it was viable to do it from another system. Impossible! Sometimes I feel that this left doesn’t understand what power means, while the right has a great understanding not only of its meaning but also how to exercise it.

In summary terms, I can point out that in the book I argue that in this decade there have been three actions (at different speeds) that are essential to continue disputing a great transformation:

1) a great deconcentration of capital;
2) a new original socio-ecological accumulation;
3) a large accumulation of physical capital.

It remains a task of the vanguard to build a form of productive organization where redistribution is produced and produced by distributing. We propose the construction of a social economy of knowledge built from a collaborative logic.

In these processes, other common meanings must be configured to break the hegemony of the exchange value and a new social value-based appropriation based on life and use value. We must break with the society that knows the price of everything, but knows the value of very few things. The construction and appropriation of such a sensibility is the urgent task of the second transition now in dispute.

Does the left that you call autistic point out that the big winners are the capitalists? What do you think about this assertion?

The decade is won because the whole society won. The difference is that in comparison with the preceding decade, these ten years before had a deliberate priority: the poor and the workers.

In my book I show how the growth during these 10 years went largely to the poor and working class. Participation in the pie (which, incidentally, doubled) decreased by 10% for the capitalists and was distributed among the workers and in that so-called mixed economy (for example, popular economy, cooperatives, etc.). In these ten years, decisions were made that disputed a de-accumulation of capitalist logic; that is, that it passes from hands -either in stock or in future flows- of the capitalists towards society, either directly or indirectly through the State.

Here are some examples: the compensation of the two biggest social robberies in the history of the country. With the audit of the external debt and the recovery of the bank bailout of 2000; the social recovery of oil revenues; the financing of the doubling of the human development bonus destined to the poorest financed with the profits of the private banks are examples of this deconcentration of capital.

In structural terms, we must be vigilant that the trade agreement does not entail a re-concentration of the accumulation in transnational capital and that the original accumulation produced in this decade will not serve to generate accumulation elsewhere, but will produce a larger concentration of wealth where the economy it is produced. This develops a domestic pattern of economic diversification and specialization.

Likewise, there has been a new accumulation of socio-ecological capital and a democratization of access to programs which enhance human capacities. Access to education, health care, social security. Avoiding the emission of 6.3 tons / year of CO2 as a consequence of the change in the matrix energy, etc. Is it not amazing that the average life of Ecuadorians has increased 5.5 years in the past decade?!

In this transition, it is important to develop non-speculative physical capital to make another types of accumulation viable: roads, hydroelectric plants, ports, airports, etc.

What we must have clear about is that in the current scenario there has been an accumulation that did not exist before. The right is rubbing his hands over this. After this wealth that did not exist before was created, the Right seeks to concentrate the benefits in a few hands on national and / or transnational capitalists. They want to freeze the increase in social spending for 20 year and, impose the elimination of the state’s obligation to guarantee initial and secondary education made public and free by Temer. They want a reduction of the government investment in Science and Technology a la Macri. Then there’s Lasso’s proposal to privatize social security so that each “one chooses” its provider in the name of freedom.

it is clear evidence of a new accumulation that the great capitals in our continent intend to do or are already doing after the social decade won by the progressive governments. The proposal of the right: the appropriation of human capacities and institutions of common interest. We must realize that in Argentina, and Brazil, for example, the dispute over transformation has become very opaque.

What should be the strategy?

In the contest to constitutionalize Ecuadorian society, we must be clear about the meaning of the history we are currently experiencing. A free flow of goods and services does not necessarily place us in the nexus of the world economy. As I point out in my book, it seems that 2017 will be the beginning of the 21st century.

That strategy is of the last century and would plunge us into the worst dependency in history. When I talk about the great transition in the book, I also point out that it is not a single transition, but two: the one that Ecuadorians sign and that is embodied in the constitutional text and the one that happens on a world scale: the transition from industrial capitalism to cognitive capitalism based both on processes of speculative financialization of the economy.

The new commercial policy will be directed towards the management of intellectual property. This strategy must then be linked to intelligent inclusion in the powerful circuits of generation of knowledge, technology and innovation. And all this within a framework that addresses the needs and potential of our peoples.

Unfortunately, I see very little debate about what is the role of science in social transformation and what strategy of technological development ought be followed in Ecuador’s coming decades. Ecuador will not get out of the development traps previous set unless it has a clear strategy of how to break the technological and cognitive dependence it has. And it must know how to defend the biodiversity that it has.

It is not fortuitous that in world treaties countries are forced to put in penal codes randing from sanctions to imprisonment when copyright or property rights are undermined. Yet nothing is done when the biodiversity of our countries is stolen! This is biopiracy!

In my book I proposed that the new geopolitics is already contesting this knowledge-biodiversity relationship. That is why, the strategy I propose is for bio-knowledge for the good living of our peoples and nationalities. Thank God we have oil, but we must also be clear that only through deliberate social collective action can we be a tertiary exporting country of knowledge and technology. Thank God we have Galapagos, but thanks to the will of the Ecuadorians we are building Innopolis.

What do you mean when you point to the little debate that takes place on these issues in the electoral process?

It is very sad to see how we have fallen into the democracy of the “encuestología”, that the government opposition consists simply in opposing everything the government has done according to their surveys. That is no proposal for how the future should be goverened. Not only that, if one analyzes what the candidates say, the country would fail sooner rather than later. Ecuador has no monetary policy towards the dollar, so trade policy may be cut for obvious reasons. This is heard in the proposals of the candidates who say they will lower taxes, will remove the tax at the exit of foreign currency or the advance of income tax, etc.

When the government put up safeguards, among other reasons, to defend dollarization, the right immediately went out to attack it. It wants to guarantee quality rights as in the ‘first world’, with a fourth world tax system. This is unfeasible! If such actions take place, Ecuador will soon have to exit dollarization (if the price of a barrel of oil changes radically upwards). I think we are in a very serious debate in the economic field in the electoral process.

One more point: the repressed past is being disputed. The right says: the government spent too much, now it is necessary to amend through sacrifice. It is punitive morality which seeks to induce fear and solve it by pointing to a scapegoat. In all the opposition speeches a negative messiah is announced and the pitiful tone of Ash Wednesday of the revolutionary carnival is heard. The left must continue to dispute the future, to hope, to embody the conviction that it is possible for all of us to live well, here, today and in this land called Ecuador. Let hope overcome fear!

What role do the media play in this dispute?

The media are the main tool of power used by the right to produce disenchantment and despair. The news, the newspapers try to build the society of fear, of suspicion, of distrust. The news that grows most in audience are the ones with the most blood. To this is added the social networks. This new public sphere allows anonymous trolls to defame without any public responsibility.

Their strategy of pyramidalization (I think this means reinforcing hegemony) when trying to generate the news of the week is clear: they use the massive media and the big ‘influencers’ who have many followers in their social network accounts. Not those who are random private media journalists. Therefore, one of the main principles that must be challenged in tofay’s democracy is truth and defense of the public sphere.

As a citizen I would expect that any candidate for the Presidency of my country will always be attached to the truth and have the courage, in case of being wrong, to clarify and ask for public apology for the mistake they made. Not that lying ought be used as a deliberate strategy to win votes. That is the strategy of a right without morals. We must be clear that there will be no quality democracy as long as there is no ethics in politics and as long as the truth does not reign in the public sphere.

There is a left that indicates that it has been a wasted decade. What do you think?

I agree with the point made by Emir Sader: for those that see is as wasteful decade, it is because they wasted the decade. The question asked by the Brazilian sociologist is pertinent: if governments like the Citizen Revolution are responsible for the return of the right, as these groups usually affirm, then why is this ‘ultra left’ not strengthened? Because they have not taken advantage of the weakening of progressive governments and thus taken their place? No. It is simple. It is because they have no popular base and their arguments have not penetrated any sector of the population.

This left should learn that they are also responsible for their actions or non-actions. Unfortunately, the right has been much more astute and efficient in political terms than this left. It is no coincidence that this left in the next elections has no direct spokesperson as a presidential candidate. A left without a town, it is not a left. In this sense, it seems that the left noun remained large. Yes, they have wasted this decade!

What is the role of politics in this regard?

Perhaps as important as the viability of the contest is that the same described transition has been made within a democratic and peaceful framework. The process of social reconfiguration, having these characteristics, has allowed us to recover the trust in the other and above all the capacity of citizen astonishment in the face of social injustice – which has allowed people to move from indignant anger to the hope of a mindful citizen hope. The right is astute in pointing out that institutional confidence, citizen’s hope in and the recovery of politics are the main weapons that progressive processes have to move forward.

In this context, it is vital for the right to disenchant, to despair of citizenship and to dismantle the image of politics as a space to create a just social order. In this framework, it is necessary to understand political action as a means but also as an end to the process of change. In this way, political action must create a virtuous circle, based on actors that support and push change, and that the change they sustain and support strengthens them. Faced with the society of mistrust and fear that the right seeks to establish as a common sense, one of the main challenges that Lenín Moreno has is to restrain the citizenry – as he does- in order to continue with the hopeful spirit we have had in these 10 years, which implies generating another aesthetic in politics.

What Social Democracy Do We Speak Of In 21st century Ecuador?

Descriptive statistics from Ecuador’s 2013 legislative elections, provincial deputies

Original text by Oscar Perez, Director de el Telegrafo

Translation by Ariel Sheen

In Europe, social democracy is not only going through its worst moment in history, but it has revealed itself as a tendency of those that are right of center. This is evident through the means of those that practice power in its name, the impact of policies on their respective countries, and in the frustration of those social groups that placed their hope in them. At the same time, however, there are still leaders and groups advocating within the social democracy camp for exit from the parliamentary process.

All this infighting is occurring during a period of emergence of various fascist right tendencies found deep within various electorates. The silence of Social Democrats on the triumph of Donald Trump in the USA and the lack of debate on the possibility of a fourth term for Angela Merkel is not something for which we should be grateful.

And in Ecuador? What remains of the social democratic programs that Rodrigo Borja raised despite the antagonism of the oligarchic right? Programs that he could never fulfill, for the same reasons that now lead us to think that it is an impossible political project for a country like ours.

Is it enough to mention the slogan “social justice with freedom” to reflect the crisis evident in this current of thought? Should we think of the social democratic project in Ecuador merely as those consisting of political representatives that claim this label? Could it be that having stretched the Ecuadorian political process to the left in the last 10 years forced a certain social democratic nostalgia without a proper analysis of its real content?

It is very convenient to appeal to the center and talk about absolute consensus. It sounds good – like something found in a self-help manual for times of existential crisis. The European and Latin American reality, however, tells us several truths about where such verities of political centrism leads.

If what is now described as Ecuadorian Social Democracy could adequately explain how society functions – perhaps it could also explain to itself why it has not exercised power for more than 20 years? And something else: why are those who now represent this movement not so different in their visions from the right? Why do certain right-wing actors join those self-described Social Democratic organizations without any misgivings? They will tell me that there are also others, of those who were called left. Yes, as it also happens in the US, where ‘libertarian’ groups that defend homosexuals, ecology and women now join Trump without any misgivings.

In practice there is not much difference between what so-called Social Democrats and what the Social Christians, the Christian Democrats and the right-wing libertarians propose. In fact, many of them have their best representatives in the media, in blogs and in the media or the many International NGOs with representatives in Ecuador.

Although one or the other speaks in favor of women’s right to choose abortion or homosexuals to marry, they do not want to transform society much beyond that. It sounds very nice to defend the rights of women and sexual diversities, but within a society predicated on a capitalism means tolerance and nothing else.

This is how they conceive how our society should be: tolerance of diversity, but continued exclusion of opportunity via maintenance of in the distribution of wealth; women ought to be protected from assaulted or violated but not from market conditions which deny them decent jobs. Young people are free and sovereign, but only to sustain the market as good consumers and not as citizens part of a project of collective social transformation.

As the Colombian philosopher Santiago Castro-Gómez said recently in a lecture at La Falco: The only way a society can be changed is by transforming the common sense of our peoples and by taking institutions (not only in the state sense). From there can be exerted real and revolutionary political power!

Even if it is hard for them to recognize it, the new social democrats are actually right-wing libertarians. They have not learned from Rodrigo Borja much less the classics of international social democracy. This is neither meant to stigmatize nor underestimate their political performance.

On the contrary, I say this only to provide evidence for their political role during electoral campaign times. They do this to differentiate themselves from Alianza PAIS. They declare themselves to be anti-reformists to death, with all the consequences that this entails, but then agree with many of the postulates of the Right on the role of the State, fiscal matters, the state of the world economy and the quality of democracy in terms of rights of participation or social inclusion.

Of course, since intellectuals are very busy contributing to electoral campaigns, and profiting as consultants, pollsters and political marketing strategists – as could be seen in the last Political Communication Summit, held in Quito – they do not want to reflect on this. Perhaps this is because their intense work schedule does not give them time to reflect.

And yet there are still some truly independent intellectuals (some of them who write in this newspaper luckily) who have touched on Creole social democracy’s open wounds. Something that can hardly be recognize themselves when one is silent about major developments that have happened in Spain, France, Germany or England over the past two decades.

The question is open and involves a response that in the middle of the electoral campaign should force a more serious debate: what social democracy do we speak of in Ecuador in the 21st century?

*

¿De qué socialdemocracia hablamos en el Ecuador del siglo XXI?

En Europa la socialdemocracia no solo atraviesa el peor momento de su historia, sino que se ha revelado como una tendencia de derecha antes que de centro, no solo por sus prácticas en el ejercicio del poder, sino por el impacto de sus políticas en sus respectivos países y en las sociedades de bienestar de las que tanto se preció. Al mismo tiempo hay líderes y grupos que disputan en el seno de esa socialdemocracia una salida por la izquierda.

Todo eso ocurre cuando la emergencia de derechas y tendencias fascistas cala hondo en el electorado. No es gratuito el silencio de la socialdemocracia sobre el triunfo de Donald Trump en EE.UU. y el casi nulo cuestionamiento a la posibilidad de un cuarto período para Angela Merkel.

¿Y en Ecuador? ¿Qué queda de representación de la socialdemocracia que Rodrigo Borja enarboló en plena disputa con la derecha oligárquica y con un programa que nunca pudo cumplir por las mismas razones que ahora nos llevan a pensar que es un proyecto político imposible para un país como el nuestro? ¿Basta con mencionar un eslogan (justicia social con libertad) para reflejar esa corriente de pensamiento en crisis en el mundo? ¿Se puede pensar en una socialdemocracia a la ecuatoriana a partir solo de la representación y las figuras de algunas personas que se autocalifican de ese modo? ¿No será que haber estirado hacia la izquierda el proceso político ecuatoriano de los últimos 10 años obligó a cierta nostalgia socialdemócrata sin el debido análisis sobre su real condumio?

Es muy cómodo llamarse de centro y hablar de consensos absolutos. Más bien huele a un manual de autoayuda en tiempos de crisis existencial, pero la realidad europea y la latinoamericana nos gritan varias verdades sobre las neutralidades o los centrismos políticos que ya sabemos dónde terminan. Si lo que ahora se autocalifica de socialdemocracia ecuatoriana pudiera explicar cómo entiende a nuestra sociedad, quizá podría también explicarse a sí misma por qué no ha ejercido el poder hace más de 20 años. Y algo más: por qué quienes ahora la representan no son tan distintos, en sus visiones, de la derecha, tan así que determinados actores de la derecha se afilian a esas organizaciones autocalificadas de socialdemócratas sin ningún recelo. Me dirán que también hay de los otros, de los que se llamaban de izquierda. Sí, como también ocurre en EE.UU., donde los grupos ‘libertarios’ que defienden a los homosexuales, la ecología y las mujeres ahora se afilian a Trump sin ningún recelo.

En la práctica no hay mucha diferencia entre lo que plantean los autodenominados socialdemócratas y lo que proponen los socialcristianos, los democratacristianos y los libertarios de derechas (muchos de los cuales tienen a sus mejores representantes en los medios de comunicación, en los blogs y en las ONG internacionales asentadas en Ecuador con representantes nacionales).

Aunque uno que otro hable a favor del aborto o del matrimonio homosexual, en el fondo no quieren transformar la sociedad. Suena muy bonito defender los derechos de las mujeres y las diversidades sexuales, pero dentro de un capitalismo intenso maquillado de tolerancia y nada más.
Así conciben nuestra sociedad: tolerancia con las diversidades aunque estas sigan siendo excluidas en la distribución de la riqueza; que las mujeres no sean agredidas ni violentadas pero que no tengan trabajos dignos ni sean sujetos de la transformación colectiva; y que los jóvenes sean libres y soberanos, pero para sostener al mercado como buenos consumidores y no precisamente como ciudadanos.

Como dijo hace poco el filósofo colombiano Santiago Castro-Gómez en una charla en la Flacso, del único modo que se puede cambiar una sociedad es transformando el sentido común de nuestros pueblos y tomándose las instituciones (no solo en el sentido estatal) para desde allí ejercer poder político real y revolucionario.

Los nuevos socialdemócratas (que no han leído los libros y reflexiones de un Rodrigo Borja y menos de los clásicos de la socialdemocracia internacional) son en realidad unos libertarios de derechas aunque les cueste reconocerlo. No es ni un estigma ni una subestimación a su actuación política.
Todo lo contrario, solo es la constatación de su rol político en tiempos de campaña electoral porque para diferenciarse de Alianza PAIS no solo se declaran anticorreístas a muerte —con todas las consecuencias que ello depara—, sino que coinciden en los postulados de la derecha sobre el rol del Estado, materia fiscal, estado de la economía mundial y la calidad de la democracia en cuanto a derechos de participación o de inclusión social.

Claro, como los intelectuales están muy ocupados en contribuir a las campañas electorales, en calidad de asesores, consultores, encuestadores y estrategas de marketing político (como se pudo constatar en la última Cumbre de Comunicación Política, desarrollada en Quito) no han querido reflexionar sobre esto.

Quizá por falta de tiempo dado el trabajo intenso al que están sometidos, pero hay todavía algunos intelectuales verdaderamente independientes (algunos de ellos que escriben en este diario por suerte) que han tocado en las heridas abiertas que tiene la socialdemocracia criolla y que muy difícilmente pueden reconocerse como tales cuando callan sobre lo ocurrido en las 2 últimas décadas en España, Francia, Alemania o Inglaterra.

La pregunta está abierta y conlleva una respuesta que en plena campaña electoral debería obligar a un debate más serio: ¿de qué socialdemocracia hablamos en el Ecuador del siglo XXI? (O)

 

For an American take on a similar theme, watch this:

 

TeleSUR English: Bibliography

Bibliography

Academic Sources

The Boom in Counter-Hegemonic News Channels: A Case Study of TeleSUR
James Painter
Reuters Institute for the Study of Journalism at Oxford University

TeleSUR, In The Attempt Of Being A Regional Public Media
Tomás Agustín González Ginestet
Philosophical Faculty of Albert-Ludwigs-Universität Freiburg
Facultad Latinoamericana de Ciencias Sociales – FLACSO

Media Imperialism in Latin America and the emergence of TeleSUR  
Vanesa Baerga
School of Modern Languages and Cultures
University of Nottingham

TeleSUR- “Tele-Chávez” or the Public Service of Latin America? A Case Study
Freja Salö & Elisabeth Terenius
Journalism and Multimedia
Södertörn University College Stockholm, Sweden

Political Bots and the Manipulation of Public Opinion in Venezuela
Michelle Forelle USC Annenberg
Phil Howard University of Washington
Andrés Monroy-Hernández  Microsoft Research, University of Washington
Saiph Savage UCSB, Universidad Nacional Autónoma

Twiplomacy 2015: How World Leaders Connect on Twitter
Burston Marsteller

Venezuela in the Times of Chavez: A Study on Media Charisma and Social Polarization 
Jorge Captello-Ponce
Universit of Massachusetts, Boston

Venezuela’s Hugo Chavez, Bolivarian Socialism & Asymmetric Warfare 
Max Manwaring
Strategic Studies Institute

Threats, Lies, and Censorship: Media in Venezuela
Open Society Foundation

TeleSUR English Lands in the USA
TeleSUR Press Release
Caracas, Venezeula

Telesur: Estrategia Geopolítica con Fines Integracionistas
Andrés Cañizález y Jairo Lugo
University of Leeds and University of Sheffield

The Impact of Elite Political Culture and Political Institutions on Democratic Consolidation in Latin America: A Comparative Study of Colombia and Venezuela
Juan Carlos Gomez Benavides
University of Warwick

Communicative Sovereignty in Latin America: The Case of Radio Mundo Real
Katherine Reilly
Simon Fraser University

Venezuela: a Case Study on Polarization and Freedom of the Press
Monica Espitia
University of North Carolina

Significance and Application of the Socialism of the 21st Century in Latin America: A Case Study on Ecuador and the Administration of President Rafael Correa
Francisco X. Abad Guerra
East Texas Baptist University

La Gran Transicion: En busca de nuevos sentidos comunes
Rene Ramirez Gallegos
Centro Internacional de Estudios Superiores de Comunicación para América Latina

Government Documentation

TeleSUR contract between Uruguay and Venezuela

Memoria 2015
Luis José Marcano Salazar
Republica Bolivariana De Venezuela: Ministerio del Poder Popular Para La Comunicacion y La Informacion

Manual de Acceso a la Informacion Publica para Ciudadanos
Transparencia Venezuela

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Transparencia Venezuela

News Stories

Aram Aharonian: “Telesur está tomada por ineptos y contrarrevolucionarios”

Aram Aharonian- Telesur is taken over by Inept People and Counter-revolutionaries 
Nov 18th, 2008
LaCl@se.info

Possible corruption in Telesur millionaire evidence contract to personal friendships of the channel’s board

Posible corrupción en Telesur evedencia

06/27/2012 Collective Bolivariano for the Defense of Telesur

TeleSUR- Let our North be again the SOUTH!
TeleSUR: Que nuestro Norte vuelva a ser el SUR!
Anonymous
10/19/12‐ www.aporrea.org/actualidad/n216522.html

TeleSUR and the Anonymous
TeleSUR y los Anónimos

Eduardo Rothe
10/22/12‐ www.aporrea.org/medios/a152706.html

Hugo Chávez, his Philosophy of Communication and TeleSur
Fernando Buen Abad Domínguez
7/24/14‐ www.aporrea.org/medios/a192112.html

The teleSUR email in English
Juan Cristobal Nagel
10/19/2014 – https://www.caracaschronicles.com/2014/10/19/the-telesur-email-in-english/

The teleSUR email in Spanish
Juan Cristobal Nagel
10/19/2014 – https://www.caracaschronicles.com/2014/10/19/the-telesur-email-in-spanish/

teleSUR, the Workers’ Paradise? A Caracas Chronicles Exclusive

Tools Used

Ahrefs
Google Trends
Readable
Social Blade
NotableApp

Real News on Fake Amazon Reviews

A Case Study of Commodity Fetishism in the Age of Communicative Capitalism

Amazon has a serious problem with fake reviews populating their website. So much so that Forbes, NYMag, NYPostC|Net, and Fortune are all writing about it.

After reviewing findings from data-based research by Ming Ooi, one of the co-founders of Fakespot, he offers this blunt assessment of Amazon’s reviews ecosystem: “About 40 percent of reviews we see on Amazon are unreliable.”

This video also goes details the issue:

In this blog post I’m going to examine to distinct types of fake reviews, examine it’s commercial and political effects and then outline how it is that Amazon should be handling them.

Why go through the work of explaining this?

For one, as someone that has almost 150 book reviews on their website as a means of monetization, I find sending referral traffic to a website with a consumer rating function that has been hijacked by marketers to be highly unethical.

Secondly, I find the unresponsiveness of Amazon to taking simple steps to prevent this to be reflective of a corporate environment that

Let me give you two case study examples of products that I’ve recently come across that illustrate what I mean.

Freewrite: The Juicero of Word Processing

I use the same computer for word processing as I do for my marketing business, I know how susceptible to distraction the various alerts I have set up and immediate access to the internet can be. Thus when I first saw the Kickstarter ad for the Freewrite I was interested. I clicked the sponsored post in my Facebook feed, and began to read their promotional literature. As I did, my initial excitement on a new tool faded on learning of it’s features and price.

Unlike others that have written negative reviews of the product after using it, I could tell without even investing $550 into it that it was, quoting Mashable, pretentious hipster nonsense.

Identifying Fake Amazon Reviews

Leading up to Christmas, I started to see ads announcing that the second generation of the product had been released. Hopeful at first that maybe they’d changed their product to address what I and others saw as flaws in it’s features, I was disappointed to learn that they hadn’t. And I was also confused. Fully aware that my preferences aren’t universal, I still surprised at the high number of gushing customer review ratings on Amazon.

When I started to dig deeper I noticed a number of abnormalities in those people that were reviewing it. For one, you’ll notice that a large number of the 5 star reviews are all written by people that have only ever reviewed one product: The FreeWrite.

I didn’t take screenshots of them all, but if you look at some of the other reviews you’ll notice that a lot of them also have only one or two reviews for items that were written years ago.

31 of the 42 reviews, or 74% of the 5 star reviews for FreeWrite all occur within a nine day period – between November 21st and November 30th 2016. Here’s the data from Amazon that I collected should you want to review the numbers yourself. Many of them have a length and style that is directly mirrors FreeWrite’s own marketing material and at least two reviews come from those that were incentivized to write it based upon being given the product for free. Why else, after all, would someone write a 2,300 word review of it?

Marketing Authenticity Whilst Acting Suspiciously

Despite what their video would have you believe, Stephen King DOES NOT endorse FreeWrite

Above I said that FreeWrite is like the Juicero. How so? Well, they both created much hyped, over-priced products that poorly deliver on their promises. Like Douglas Evans, founder of Juicero, they then moved on to another project that is at it’s core, well, ridiculous.

Evans is now marketing the unproven benefits of the dubiously named raw water he sells while AstroHaus tried to bring to market ClapBoss – a device that mandates you spend money and time programming a device that you can just as easily do without. It wasn’t just schadenfreude that made me happy to see that this project didn’t get funded, but a deep and genuine disdain for marketing language that mobilizes concepts such as “Freedom” and “Control Over Your Life” to encourages people to buy products such as these. I’d go so far as to venture that any person that would prefer a $550 FreeWrite to $510 dollars worth of books and some notebooks and pen or word processing software like Scrivener aren’t real writers. That said, let me add I’ve never used Scrivener, I wasn’t paid to point this out and that if you ascribe to a historical materialist view of the world you’ll notice a troubling paradox in the reviews of products that could actually lead to freedom and control over your life.

Financial Incentive Not Sole Factor For Fake Reviews

As a subject area expert, George Ciccariello-Maher frequently writes, lectures and speaks on the subject of Venezuela and American political economy. One of my favorite history books of the past several years, in fact, was We Created Chavez by GCM. In my review of the book I favorably compared it’s prose to that found in C. L. R. James’ work on the Haitian Revolution The Black Jacobins: Toussaint L’Ouverture and the San Domingo Revolution, a historian that’s quoted several times in the book.

Full disclosure, thought we’ve never met – we did both present research at the 2013 Rethinking Marxism: Surplus, Solidarity and Sufficiency 2013 Conference at UMASS Amherst – me critically defending the democratically elected government of Venezuela and Bolivarianism, he on decolonizing dialectics.

For those familiar with American history and political economy and that aren’t white nationalists, the tweets for which he received negative press was funny, neigh, hilarious. Those that didn’t like it – which was much of the commentariat – didn’t get it and thus misrepresented views. In an interview GCM gave with The Inquirer, he explains as follows (Link to BET’s coverage of the State Farm Insurance tweet added by me):

“On Christmas Eve, I sent a satirical tweet about an imaginary concept, ‘white genocide,'” For those who haven’t bothered to do their research, ‘white genocide’ is an idea invented by white supremacists and used to denounce everything from interracial relationships to multicultural policies (and most recently, against a tweet by State Farm Insurance). It is a figment of the racist imagination, it should be mocked, and I’m glad to have mocked it.”

Historical Ignorance and Revisionism in Amazon Reviews

Following this the White Nationalist press got upset and mobilized their base, which also happens to have intersectional affinities with Venezuelans in Miami. The above screen shot shows how Google searches for “White Genocide” and “George Ciccariello-Maher” both peaked following his tweet going viral.

The ramifications of the Tweet wasn’t just Google searches, however, but a campaign of harassment and death threats that lead to GCM being placed on leave and an attempt at delegitimizing his academic work via the means that most used online means of commerce in America – Amazon.

Amazon Reviews and The World Turned Inside Out

The above Amazon user yentl’s sole contributions to Amazon are typical of others like it in level of insight and engagement following the uproar over two tweets by GCM. In fact, the seven reviews by yentl shown above are all for books written, translated or co-edited by George Ciccariello-Maher and are all the same – “It makes me want to Vomit!”. Similar depth of insight and engagement with the text abounds in other reviews.

I didn’t take the time to go through all of his books on Amazon, but it’s worth noting that 42 of the 63 review for We Created Chavez occur within a one week period in March of 2017 and a 3 day period in December of 2016. For those that want to check my methods, feel free to review this data sheet I made.

Amazon and Authentic Reviews

With these two cases in mind, it’s easy to see that the majority of positive reviews are done from financial motivation and those that are negative are ideological in origin. It’s also easy to see how Amazon can help prevent these sorts of false distortions of reality from being considered real.

For one monitoring negative or positive spikes in reviews and flagging them for review prior to publication.

Secondly Amazon needs to take Abuse Reports seriously. I’ve reported a number of reviews that are clearly either spam or ideologically motivated only to see that several days, weeks, months later that they remain online as a genuine “experience” of the product.

Since Amazon claims they want to be the brand of Customer Experience, they need to address this. Now. While the tenor of political discourse is no where near as bad as it is elsewhere, there needs to be a greater degree of vigilance to ensure honest communication about the merits of products and worldview. What’s at stake here isn’t just about whether or not someone chooses to buy something – but the need to be vigilant towards a platform with “democratic aspirations” from inadvertently  promoting the widening and deepening of false consciousness.

Review of The Fruit Palace

La verdad es una puta y hay que pagar.
Truth is a whore and you must pay for her.
Colombian Epigram
 

I picked up Charles Nicholl’s book The Fruit Palace as part of my cultural research before going to Colombia. I found it a very enjoyable yarn, in the vein of a number of other travel and get in trouble narratives.

Something that I love about Nicholl’s writing is the high level of descriptive language and inclusion of local color though out the yarns he spins. Some of my favorite passages are those describing the beauty of the Tensa Valley. After one long, nearly baroque description of the plant life used by the indigenes of Boyaca to produce nearly all of their material needs I found so engaging that it made me want to go off and try my own hand at such an existence. The underworld slang found throughout demonstrates authenticity and shows anthropological insight into the manner in which many of the subjects he writes about think – as individuals in la otro economia; as individuals that grew up in a specific region of Colombia; as people belonging to a loosely knit nation.

The cast of characters – Gus, Waldino, Rikki, Ariel, the various ex-pats in various states of “going native” and the many others involved in the quest for information on The Great Cocaine Story which takes Nicholls all over the many climates and regions of Colombia are described in with novelistic detail. He also does a great job of humanizing the predation that goes on in the country and what’s often described as backwardness. While he doesn’t delve into the geopolitics of the region, the formation of class and politics, etc. I feel like he humanizes a lot of the situations that often times get viewed as black and white. One of the drug dealers, Julio Cesar, tending after an injured, drug addicted journalist, for instance, or the 15 year-old prostitute that he’s set up with who explains that her selling herself is far preferable to the treatment she was put out by her family.

Nicholl’s gift is to include all of their without relying upon extensive commentary to highlight this. There are insightful passages like this:

“It is probably true to say that Colombia’s entire export earnings are matched dollar for dollar by illicit drug earnings. But the money is only the beginning. It is what the money does that counts, the power grip that the drug mafia exerts on Colombia… It not only supports the fantastical opulence of the drug capos. It also buys off police, judiciary and administration, flows into all sorts of legitimate business fronts, becomes a major source of low interest credit, vastly increases the growth of the country’s money supply… These narco-dollars are only a part, though now much the biggest part, of Colombia’s whole subterranean economy, the black market and contraband interests so widespread they are simply known as la otra economia, the other economy.”

However this is mostly limited to the opening of the book, where he explains how he got the writing assignment and onto the trail of The Great Cocaine Story. The majority is not like this.

Most of the tale is of his quest to find Snow White, a particularly high quality cocaine. On the quest to find this he travels across rivers, jungles in the mountains and must lie, cheat and act his way to the heart of a smuggling operate far from civilization. He even witnesses the 1983 Popayán earthquake, which destroyed much of the city and is the subject of the above Botero painting.

Should he ever read this, a tip of my hat goes to you, Mr. Nicholl, for being able to have the discipline to keep such extensive notes whilst consuming so much cocaine on your way to the find the manner in which Snow White made her way to Europe. The passages describing the binges he took and the effects that they had on his body and mind makes it a feat that he did not go the way of Gus, the journalist he meets who’s nearly gone mad from the amount of basuko that he’s been smoking.

And then there’s Ariel. He and I look nothing alike, but I did like this passage describing him:

‘Tell me about Ariel.’

“She laughed. ‘Ariel will tell you about Ariel. It’s like there’s lots of Ariels: he’ll be someone different for you. He’s hard to find, hard to catch. Like we say, nacio de pie – he was born on his feet.”

I found the closing of the book to offer a really nice coda to the tale of adventure. By closing with his experiences visiting the Arhuaco people I felt that it offered a compelling counter-narrative to the madness of the cocaine-fueled journalism that composed the rest of the book. While everyone else is in some ways economically dependent on the the powder, here’s a people that have grown a culture around it whilst not falling prey to the similar need for greed in the form of more intensity or material possessions. Coca need not be a high but, as they say, something that is sano, healthy, that cuida del cuerpo, that takes care of the body.

New Biography of Lucy Parsons Released

The New York Times now has an interview up now with the author of the book Goddess of Anarchy: The Life and Times of Lucy Parsons, American Radical in their book sections.

I’ve not read much about her besides her character’s speeches in Martin Duberman’s novel Haymarket, but from Jacquelin Jones description of her as a historic person:

“She was very well known throughout the United States, especially when she began to launch her own speaking tours in 1886, when her husband was in prison. Her name was really a household word. She was never happier than speaking in front of large crowds, riling them up. Her politics were very radical, quite outside the mainstream — then and today. But workers loved her rhetoric. She condemned the employers, the capitalist machine, the corrupt two-party system. She knew that undercover detectives covered every one of her speeches.”

she seems like someone worth getting to know more about.

Review of Rework

I read Rework by Jason Fried and David Hannson of 37Signals and BaseCamp fame and think that if you are tired of working for other people and are interested in starting your own business, or you have one and you’re looking to make it more effective, than this is the book for you.

Rework has a number of choice endorsements from major names in the business world such as Mark Cuban, who says “If given a choice between investing in someone who has read Rework and someone who has an MBA, I’m investing in Rework every time…. A must-read for every entrepreneur.” and Jeff Bezos, who says “Jason and David start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive.”

This doesn’t meant that information in this book is limited in application just to CEOs and Entrepreneurs with billions of dollars in the bank and those that want to provide them business service. This is equally applicable to artists who want to achieve real professional success.

I’m not going to go into too much detail on the actual content as the book itself is such a quick read and

Instead, here’s five of the titles of their mini essays and how they relate to my own experience.

Decommoditize your Product

Since competitors can never copy the “you” in their product, make you a part of your product or service. This makes it someone that no one else can honestly offer. I realized that this was something that I was doing with this website, merely by posting all of my book reviews, thought experiments, media analysis and other articles on niche topics.

Chances are those end products have zero relation to my client’s needs, but through them they see that my thought processes are informed by years of research into the humanities and best practices for digital marketing.

Sound Like You

“What is with businesspeople trying to sound big? The stiff language, the formal announcements, the artificial friendliness, the legalese, etc. You read this stuff and it sounds like a robot wrote it… This mask of professionalism is a joke. We all know this. Yet small companies still try to emulate it. They think sounding big makes them appear bigger and more “professional”.

This doesn’t mean you shouldn’t be professional, just that the masque of professionalism can be incredibly disingenuous and farcical.

Another aspect related to sounds like you that I sometimes struggle with is avoiding formal terms and acronyms. They can be very effective when working with an internal team or writing for a specific group of people, but when client or sales-prospect facing, it’s important to avoid this.

 Out-Teach Your Competition

“Teach and you’ll form a bond you just don’t get from traditional marketing.”

This point is succinct and goes into much greater detail in Joe Pulizzi’s book.

When starting out a business – or even an artistic enterprise –  your competition is bound to have more money for marketing themselves, more connections than you, etc. It can be hard to demonstrate credibility when just starting out but you can always start thinking about out-teaching your competition. Most businesses are focused on getting new clients, improving processes, hiring, etc. However, not many are worried about this. In Joe Pulizzi’s book Content Inc., in fact, he gives a story of one company doing this so well that they developed their business to the point where they no longer just installed pools, but started manufacturing them as well.

This new work ethos is in part why I’ve created this online repository of my research and a portfolio of my work.

There’s No Such Thing As An Overnight Sensation

“Those overnight-success stores you’ve heard about? It’s not the whole story.”

If you’re going to do anything and be successful – it’s going to take some time. Have patience, understanding and prepare for the inevitable delays, set backs and failures along the way.

Stop Working at 5pm

“You don’t need more hours; you need better hours.”

I’ve been in a number of working environments where my co-workers complain about having to work late into the night at home in order to complete certain tasks that they’d not completed as if they were proud of it. I’ve never understood why they would want to do this much less take pride for it.

A productive work ethic is a good thing, but the amount of hours you work aren’t nearly as important as what you get done in those hours.

Let me give you an example.

When I was still working as a private teacher, one of my responsibilities was to input individualized comments into a reporting box on an web-based grading application.

However the manner in which the reporting software was designed was poorly thought out and because of this there was a process in place that required three whole days of work for two people to ensure that they were written according to the guidelines.

The results of my thinking creatively? What had taken my colleagues eight hours to complete took me one hour that semester. In total I saved myself a full 24 hours of work simply by working smart instead of hard.

Now that I make my own schedule and work for myself there are some days where I work past five pm, or over the weekend or have a 12 hour day. But this is rare and stems at based because I choose to do so.

*

Still not ready to buy the book after all this? Give their Rework Podcast a listen and maybe that’ll help convince you some more

Click for full image to zoom in and see all the designs.

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Review of Kafka on the Shore

I read Haruki Murakami’s book Kafka on the Shore after a number of friends had spoken positively of it and, well of all the other things to choose from in the library of the short term apartment I was staying in in Medellin it looked the best.

There were times in the book that I found myself struggling to care about the struggles of the characters, but Murakami’s prose is engaging in a way that makes the occasional breaks in engagement worth pulling through. This isn’t to say that it’s a difficult or unenjoyable read, just that it’s not that type of literature to which I’m normally drawn.

Japanese Magical Realism

Murakami’s novel fits within the stylistic tradition of magical realism first developed by Alejo Carpentier that is most often associated with Gabriel Garcia Marquez. The main character’s are directed by hidden forces and assisted by supernatural powers and characters along a hero’s quest aligned with classical Greek mythology.

Set in modern Japan, with several flashbacks to the World War II era, Kafka On The Shore alternately follows a precious, solitary, and mentally and physically self-disciplined 15 year old Kafka Tamura that speaks to and is guided by an ideal projection of himself named Crow (hence the above image) and a mentally-handicapped man named Nakata from Tokyo prefect that can manifest small objects from the sky when upset, talk with cats and listen to stones – when they feel like speaking.

Kafka decides to leaves his emotionally absent father in order to hop a bus Takamatsu with the hopes of finding the mother that abandoned him and the sister that went with her. Throughout this trip he is constantly reminding himself, via Crow, that he has to be “the world’s toughest fifteen-year-old.”

After finds a secluded private library in which to spend his days–continuing his impressive self-education–and is befriended by a clerk and the mysteriously remote head librarian, Miss Saeki, whom he fantasizes may be his long-lost mother.

Nakata,  cannot read, write, nor explain the forces drawing him toward Takamatsu to the other characters is nevertheless a highly compelling character. Despite the redundancies within his interactions with strangers, consisting largely of re-statements of his cluelessness and ignorance, I never felt that it took over the pace. There were other parts of the book were this happened, however when focused on the characters rather than the commentary on other worlds Murakami composes engaging prose.

Trauma, Oediupus and Personal Development

A main theme of the novel is the manner in which traumatic experiences come to shape the individual.

Both Nakata and Kafka’s stories are ones wherein early childhood experiences traumatizes them in such as way that the two are eventually drawn together – not face to face but in a way such that they confront those formative moments.

For both this means closing a door to their past left open, though while for Nakata this is literal for Kafka it is metaphorical.

 

Loss of family, alienation from society and the difficulty of finding one’s place in it structure the two main characters as well as the lesser characters like Hoshino the truck driver; Miss Saeki the Head Librarian; Oshima, a transgendered gay librarian and others.

Here’s a great website with illustrations of all the characters and more depth information on the novel worth exploring.

Fantasy, Sex, and Philosophy in Kafka on the Shore

While the age description here means that it’s not Salman Rushdie being spoken of, it’s a pretty recurrent trope that authors enjoy the company of young, attractive ladies. That Murakami put this in here, especially being so unattractive himself, i thought, was funny.

 

In close I wanted to highlight Murakami’s description of Hoshino’s tryst with an high-class, philosophy student escort while in Nakata’s service because it touches upon a number of themes that I develop in my own creative work and also as it seems to me to be a recurring trait amongst a large number of male artists – the dissolution of the self in the sex act into a metaphysical experience.

Post best-head-of-his-life orgasm, she starts quoting Henri Bergson’s ideas on elan vital and Hegel’s ideas on subject-object relations. I feel that this tryst highlights how writers often view such climactic relations with women in general. It’s never so simple as just a physical release of pent up liquids and energy, but such acts are part of deeper metaphysical dynamic which causes lasting sea changes in the view of the self.

Considering the incestual and Oedipal themes, as well as the many commentaries throughout the book on the duties of parents to children, I think that this could be an interesting avenue of exploration for other commentators to explore.

Review of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is the book for explaining the power of content marketing and explaining how to develop it in such a way as to build your audience.

Joe Pulizzi describes his own work in case study format along with many others in how it is that they grew an audience up around the marketing material that they produced and disseminated. Summing up the entirety of the book into a sentence – Content Inc. shows how to educate consumers to effectively buy in to an organizations products or services.

Understanding The Social Media Ecosystem

Given the rapid explosion of niche channels for content, differentiation of content and establishing an engaging brand voice that will build a base of engaged readers/consumers is the key to gaining audience and thus monetizing the content marketing efforts made. While diversification is a key component of attracting more people once there is an established base, Pulizzi warns against starting this too soon lest the core audience start to feel declining affinity/interest in the material presented. Another words make something that really works first and then start to noodle with other demographics, buyers personas, etc. as otherwise this could lead to a sub-optimal ROI on what is, basically, A/B testing of content.

Varieties of Content Marketing Outlets

Earned media which has links to owned properties that has it’s reach further amplified via social platforms is the primary goal of content marketing. A PPC campaign has a start and end date limited by the budget, whilst effective content marketing continues to draw in leads by merit of it’s placement on appropriate websites.

Let me give an example. Several months ago I attended a presentation given by Alex Furmansky about his company Budsies. For those that watch Shark Tank, this may be a familiar name/company as he turned down the offers for investment presented in order to continue his own path sans their direction. In his presentation he presented internal data that dramatically showed that while there was a spike in visitors and business following his appearance on the Shark Tank, that this was a near blip in comparison to basic content marketing driving business traffic following placements of articles about his businesses on Huffington Post.

Content Marketing Funnels, Conversions and Engagement

Implementing a successful content marketing program requires longer term, big-picture thinking and an advocate with enough authority in the enterprise that their directives will be followed. An effective content marketing project requires a paradigmatic shift from PPC and paid media marketing strategies.

It’s vital to set realistic KPIs and a timeframe for achieving them. Small wins early on are good, but unless there is the recognition as to the entirety of the content marketing process quitting before taking final steps leads to a wasted investment of resources.

It’s only happened twice that I’ve had clients jump into content marketing with enthusiasm, only to fall back to traditional push marketing tactics a month later. Their rationale is understandable – they want speedy ROI  and PPC promotions, advertised discounts and similar campaigns deliver the immediate spikes in sales that most businesses budgets are accustomed to. The problem with this is by not continuing to develop and promote makes a brand look stagnant or find the right niches from where it’s customers are naturally viewing content.

Optimizing Content Marketing Efforts via Differentiation

Using content marketing most effectively means being able to edit and remix content according to a variety of format types. Content on videos can be placed into text formats for those, like me, that prefer to read. White papers, which are one of of the most complex forms of content marketing, can be simplified into a variety of smaller formats to garnish readers attention to specific information found within.

One best practice for content marketing that has allowed me to reduce the time and costs associated with market research has been to review traditional marketing content. Using this as a based for ideation and production is one of the reasons that I ask all my clients to provide me as many examples of their marketing as possible and to provide examples of what they believe is the type of style and format that they aspire to have.

From Content to Marketing: Promotion

Creating unique content that engages the interest of targeted demographics is the first step, SEO optimization the second one and placement the third.

This requires knowing the outlets where such information is housed as well as their editorial and community guidelines.

This requires knowing how to do effective outreach with journalists, writers, editors, bloggers, etc. as well as being able to demonstrate trustworthiness.

One of the many reasons why I decided to create this online repository of my research, in fact, was to do exactly this. By having an online portfolio of research in various subject area not only am I able to have social proof of affinity when reaching out but it allows them to confirm that the material I’ve produced and am asking them to place is methodologically sound.

Content Inc. presents an impressive detailing of all the above and more and is definitely something that I will re-read and encourage all those in the field to pick up as well.

Cocaine Cartels Contra Communism: Don Berna, Alborada and Political Discourse in Colombia

Since 2003 on December 1st across Medellin a large number of people in the lower strata barrios celebrate with bacchanalia and fireworks. The first is the birthday of Pablo Escobar, however this is not a celebration in honor of him, but the man that may be most responsible for his downfall and death – Don Berna.

December 1st 2003, marks the official demobilization of Don Berna’s Cacique Nutibara paramilitary bloc. To show his continued influence despite his officially putting down arms, Don Berna paid for fireworks and gunpowder to be set off show the extent of his continued control over 10 of the 16 Comunas of Medellin despite his officially “laying down arms”.

Not everyone celebrates this holiday, and depending on who you ask there are those that see the celebration of the day as shameful. For those that do, you’ll see the same sort of enthusiasm that July the 4th is celebrated in the United States.

When I was in Medellin I was lucky enough to witness the fireworks display from the penthouse rooftop of a friend and then attend a block party. My iPhone didn’t capture video nearly as nicely as the one below and I didn’t want to dar papaya at the party so documented nothing, but it will give you the idea of how large an event it is.

Don Berna is now probably most notably known in America today via the depiction of him by Mauricio Cujar in the Netflix series Narcos. I haven’t watched the series so can’t speak to his acting performance. I can, however, speak to the context in which the acts of Don Berna took place that lead to such a day of celebration and how huge an affect the man has had on Colombian politics.

First Formation of Narco Class Consciousness

The Palace of Justice Siege

During the second week of November in 1981, the 26-year-old daughter of Fabio Ochoa Restrepo was kidnapped from the University of Antioquia by M-19, a Marxist guerrilla group. Considered by some to be the man behind Pablo Escobar, $12 million was demanded from Don Fabio for her release. Responding to this following her release, on Dec. 2, 1981 a small plane dropped leaflets announcing the formation of the group “Death to Kidnapers,” which became known by its Spanish acronym MAS, over a Cali stadium during a soccer match. The leaflet said MAS had been formed by 223 leading drug traffickers that organized to resist the leftists preying on their families and that they would carry out “immediate and public execution” of Leftists. Unable to adequately defend themselves against the well-funded attacks, the leftist insurgencies in Colombia soon started to engage in narco-trafficking themselves in order to match the money and weapons that they and the State forces had at their disposal.

In one of the most deadly events in Colombian history four years later, The Palace of Justice was siege by the same Marxist group, M-19. This resulted the public deaths of many federal justices, the burning of legal documents related to Pablo Escobar and the Medellin cartel and a sea change in how the Colombian government decided to handle Pablo and how Pablo’s allies started to view him. The Castaños, one of the most powerful criminal clans in Medellin, for instance grew distant from Pablo Escobar because of Escobar’s stated affinity for left-wing guerrillas, his alleged links to M-19 and another rebel group, the National Liberation Army (Ejército de Liberación Nacional – ELN). Their patriarch had been killed by the FARC and their zeal for the bloodletting of leftists was notorious.

Whether or not M-19 had the backing of Pablo Escobar is subject to debate. Given a little bit broader context, it becomes understandable why this the beginning of the end. These were, after all, times when any sort of public support or expression of sympathy to Leftists was considered just cause for classification as a enemy of the state, placement on a list of subversives and scheduling for capture, execution and disappearance of the body.

Pablo Escobar: Populist with Leftist Leanings

Pablo Escobar was no communist. In fact, if his son is to be believed then he, like Manuel Noriega, was involved with the CIA in profiting of the funneling of cocaine into the United States in order to circumvent oversight by the legislative branch to raise money to fight the Communist, nationalist, anti-colonialist, nativist insurgent movements in Central America. His particular flavor, however, was populist.

This excerpt from Colombia Elites and Organized Crime, written for the U.S. Justice Department, details the differences between Berna and Escobar as it relates to this succinctly:

“In contrast to Escobar, Berna did not pick a fight with the government, kill police and judges, or kidnap elites. He understood that the police were an implacable enemy but could be a superlative ally. The police’s increasing control over resources and the political importance of their battle against El Patrón made them a type of bureaucratic elite. And they used this power to influence how Colombia’s government deployed its military, judicial, and political resources.

Don Berna was to place himself at the heart of this criminal-bureaucratic elite alliance that proved pivotal in the battle against Escobar.”

This interview with one of Pablo Escobar’s most used sicarios is further evidence to categorize Pablo as a narco-populist of sorts.

The Danger of Populism in the Cold War Period

Populism in Latin America is a a frequent recurrence. No surprise given the history of colonial expropriation and rule of locals resources and lands. In the context of the Cold War, however, populist political beliefs meant that Pablo was an unreliable ally and thus a major potential threat. His willingness to attack local allies and minor political functionaries was one thing, but to materially support Leftists for political work greatly upset his allies and meant he came to be classified as a potential major geo-political threat. How so?

Looking at the international scene first – Nicaragua, El Salvador, Honduras and Guatemala were all in the midst of major political upheavals where nationalists, nativists, anti-colonialists and Communists were united against the scions of the old colonial elite. Pablo Escobar had already established willingness to openly kill members of the established economic and political elite in Colombia. Were he to funnel his profits from the operations towards the guerrillas in that region – or in Colombia – rather than to the Contras and the group that would later be the model for the AUC, Los PEPES, it could significantly effect the tide of the dirty wars and political genocide then occurring in Central America under the aegis of “nation building”.

Had the Communists, their sympathizers and other varieties of nationalistic combatants advocating for anti-colonial style land and labor reforms had weapons with the financial backing that Pablo could have supplied, it’s likely they’d not have been so overwhelmingly slaughtered. But this did not happen and instead the U.S. supported forces, that would later be tried and convicted for genocide, won.

Domestically Pablo had made enemies through expropriations and high taxes on the crime families to fund his war against the state. But that was not all, The Castaños had grown distant from Pablo Escobar because of Escobar’s stated affinity for left-wing guerrillas, and his alleged links to M-19 and another rebel group, the National Liberation Army (Ejército de Liberación Nacional – ELN).

This affinity made Don Berna, who’d had his leg shot off by Communists during an assassination attempt, have even more reason to despise Pablo’s relationship of convenience than his boss being killed by Pablo when he was supposed to be his head of security.

Narco Nation-Building: Filling Pablo’s Power Vacuum

 

With Pablo’s influence ousted as a result of Don Berna’s alliance-building, business as usual, in a way, could more or less return to normal. Whether or not there was a meeting of political elites that voted up or down to express confidence in Don Berna’s operations is really besides the point. On a practical level Berna was given reign to enforce control networks of narcotics production and distribution, various local criminal activities and organized protection rackets.

Don Berna’s Armed Defense groups, such as the Cacique Nutibara Bloc, literally encircled Medellin. They pushed into neighborhoods to cleanse those that expressed sympathy for them or advocated for a variety of human rights. They pushed out into areas long considered the FARC’s in order to combat the group directly and to take over the fertile land they occupied so as to turn them into coca fields. The Leftist insurgents, soon found themselves turning to the cocaine business to fund them as without it they could not withstand the superior weapons and numbers made available to the Narcos given their bumper profits from the cocaine trade.

Throughout Colombia urbanization was happening at a rapid pace, and still is. People living largely outside capitalist relations – on self-sustaining farms that traded little – were legally and illegally evicted from their land and filled the urban centers. This large scale political-economic transformation was financed largely by the money and armed power granted by the cocaine trade and further financed political influence in the form of bribes, threats of and actual violence, organized voting drives and other means. Put simply, as long as the elites profits were no longer under threat, they largely turned a blind eye to the primitive accumulation of capital that plagued the countryside and low strata parts of the cities where they never visited anyway.

Bullets, Not Ballots: Limiting Leftist Political Discourse with Cocaine Powered Anti-Communism

The scope of the slaughter of Latin American Leftists is such that many historians and political scientists have used the term politicide to describe U.S. supported military actions throughout Central America and Colombia. The problem I see with such a conceptualization, however intuitively appealing that it is, is that it obfuscates that actions of the guerillas. Their activity was similarly aligned with the plata o plomo ethos and they avowedly sought the liquidation of the bourgousie.

Regardless of this, the effect of this class warfare was to drastically alter the politics of the possible, as well as the debatable. Critical words against those in power overheard and reported to the wrong person could mean that one was then placed on a limpieza‘s list of people to cleanse. The press too shirked from speak truth to power lest they join the long list of now dead community activists and hundreds of dead journalists.

Cocaine is still one of the primary means that Colombian Communist guerilla groups raise money. 

Lest this be seen as solely emerging from this period, it reflects a long-standing disdain for anti-systemic political committments going back to the period of La Violenca.

The net result is a political culture amongst the lower class that largely refuses to engage with certain critiques of power and the politics that such assessments proscribe. Instead they pray for the benevolence of an economic elite (that for generations has shown willingness to murder those that threaten to expose the ill-gotten means behind their wealth) resign themselves to life’s poor conditions and exploit others for their enjoyment with little to no care to as to who it harms. The phrase for this condition: Que gonorrea!

This combined with general historical ignorance within the population  means that people don’t know why the F.A.R.C. and E.L.N. fight. This problematics as without the deeper understanding of history and politics it makes the it easier to seduce the People with promises whose fulfilment is always further down the horizon.

Parties and Partys in Colombia

So what the hell does all this have to do with Alborada?

Well, with this context in mind it’s easier to see why some don’t like to celebrate it – Alborada is a celebration of the successful cleansing of leftists and lumpen that didn’t follow the political and economic dictates proscribed by La Oficina de Envigado. While the FARC and the ELN certainly continued to exist in rural areas and some smaller cities, their cleansing from Medellin was so total they they felt confident enough to lay down arms and set off fireworks for a man that had over 11,000 murders attributed to him. If this seems shocking, consider this: if the FARC had stayed and turned the government into an arm of their organization, how many more thousands of people would have been killed as they attempted to impose their poetic, narcissistic political order. This Alborada is, in a way, also a celebration of the lives that were saved by preventing such a tragedy…

Sometimes people that aren’t nice must be given some free reign, in other words, in order to prevent something worse from transpiring.

Miami – an area in Antioquia that prior to U.S. assistance was previously a major processing facility in the cocaine trade.